Hello
Everyone,
Have you
heard of the field of study called neuro-finance? It includes research in economics,
behavioural psychology and neurology to work out how people make financial
decisions.
Researchers
at the University of New South Wales in Australia think that the stress hormone
norepinephrine in the brain has an impact on the final decisions that people
make. Evidently, in some people, norepinephrine
is very sensitive to change and can rapidly alert people to changes in their
environment. Yet for others it can be quite slow.
The ability
to adapt quickly to an ever-changing financial environment is a definite
advantage in the business world. How quickly
responses are made to adversity can determine the success or otherwise of a business.
It will be
interesting to see if there is a chemical that can assist quicker more
appropriate decisions not just in business but in every aspect of our lives.
Source: The Sydney Morning Herald Saturday 10 May 2014 p 13
